I have known Gordon for a couple of years now. I worked under him at the BPMA and Gordon was always looking for the next opportunity to raise brand awareness. Recently, Gordon reached out to me as he knew I was potentially interested in steering the company I work for down the Influencer marketing route. Gordon digested what our company does and how it currently reaches its target audience. he then advised me on other ways to appeal to our target audience with the help of an Influencer who focuses on the technical market. I am looking forward to exploring this avenue this year. Gordon has a wealth of knowledge in the influencer marketing industry and I value his input and direction for this.

Gordon has really helped me to learn about his deep expertise for influencing. He is a pleasure to work with, has helped me so much. And is a really nice person whom I value as a friend. As well as an expert adviser. Highly recommend.

I have only known Gordon for three short months but in that time his advice and support have been invaluable. If you need connections, referrals or any sort of marketing expertise - Gordon is your man - "He knows everyone". On a personal note, Gordon is an expert, professional and definitely a people person. He is committed to the success of others and will always provide exceptional marketing, membership, and Influencer marketing advice. The world of marketing is changing and you need to know Gordon!

“Absolutely jam-packed full of incredibly useful info that (finally) feels like is all in one place. A must-read for all in the industry no matter your level.”

“This is an incredibly comprehensive introduction to the world of influencer marketing. If you are looking to work with influencers for the first time or brush up your knowledge, you should get this title. It removes the mystery from this industry and shows how you can get the best return on your investment."

“Influence Marketing Strategy by Gordon Glenister is the single go to place for insight, reference, learnings, tips and knowledge about Influencer Marketing.”

"An essential read for anyone involved in, or considering, influencer marketing."

I have known Gordon for a few years and he is one of the best and most knowledgeable marketing and memberships consultants in London. He leads by example - a very well-connected and proactive professional with an entrepreneurial mind. If you ask him for advice he will be right to the point and give you his honest and insightful opinion. Gordon was a guest speaker at one of my events and had a very well-received presentation about influencer marketing. I look forward to more collaborations in the future!

This man knows his stuff! Wow, after spending some time with Gordon looking at my LinkedIn profile and strategy I can say his methods are solid. I was floundering at LinkedIn but now I have a plan and will be taking serious action moving forward. Thanks Gordon!

I met Gordon during 2021 through a mutual friend and quickly became interested in his work in Influencer Marketing, Marketing Strategy and Branding. Gordon has done an excellent job in consolidating some of my marketing efforts and producing a framework around which I've started to build a better marketing strategy and online brand. He is deeply innovative and when he works with you, it's clearly evident that he is passionate about your success. Gordon is highly knowledgable in his field, well-connected and authentic.

Gordon has a wealth of business experience, a lead expert in marketing and merchandise. His advice and support for our company re-branding has increased our engagement and retention of members.

Gordon is a true professional when it comes to Influencer Marketing. He is an engaging, knowledgeable and professional speaker. I have had the privilege of listening to him facilitate panel discussions and as a keynote speaker. This has been the case at live events and online too.

Amongst Gordon's many talents is a gem -- his keen insights and understanding into Membership Communities and what makes them tick. Recently, I've had the privilege of tapping into Gordon's brilliant mind and broad experiences to help us redesign a global online community we created and were in the process of converting to a paid membership community. Gordon's insights were incredible. Not only was his advice sage, but it was also practical and actionable. I'm grateful our paths crossed.

I reached out for help and advice on memberships and Gordon immediately offered to share his wisdom. He gave me some excellent guidance on what I needed to be thinking about and what I need to put in place to ensure I have a successful membership. He also gave me confidence in what I had already thought through. Thank you Gordon!

Gordon and I have worked on countless projects over the years. I have found Gordon to be a completely engaging person to work with, someone who wants to make change happen and have fun doing it. More importantly, he know his stuff and has helped a huge number of businesses improve in areas such as marketing, sales, positioning and client relationships.

I reached out for help and advice on Memberships and Gordon immediately gave me guidance on what I needed to be thinking about and what I needed to ensure I have a successful Membership. He gave me the confidence in what I had already thought through.

Gordon and I worked closely on the BCMA steering group which really puts branded content at the forefront of our Influencer Industry. We had monthly catch-ups on how as a group we can shape and establish certain guidelines that standardize and assist anyone wishing to engage in Influencer activity the assurance needed before tackling this space. Grateful to have worked so closely together and would recommend Gordon to anyone wishing to learn from him, he's got years of knowledge and experience that are invaluable.

Having met Gordon through a powerful network of fellow Thought Leaders, I admired his focus and vision on enabling others to develop their full potentials through partnership and influence marketing. A unique skill not easy to find. I'd say, to be able to connect individuals and create mutual wealth. I am also a follower of his podcast, what a charming host!

"The business of Influencer marketing is probably the most misunderstood of the marketing practices. Confusion about what it does, who should use, its efficacy and effect are topics bandied about by the press consistently. Gordon has managed to distil the practice into a simple to understand book that manages to outline what can sometimes seem the contradictory approaches needed to execute truly effective influencer marketing depending on the platforms, industries and needs of brands. The reality is there is not one approach, the ‘right approach’ very much depends on all the variables, and that’s what Gordon has manged to explain in this book. I highly recommend it for anyone starting in the industry or those currently in the industry looking to expand their understanding and step outside their comfort zone."

"Gordon leaves no stone unturned in his assessment of our industry. Perhaps one of the few texts currently available to thoroughly investigate Influencer Marketing in its many forms, and bring together the views of those forging its future."