BizBoster Web Solutions LLC
When I hired Lori Osborne and Biz Bolster to redesign the Booth Boss Bootcamp website (https://www.boothbossbootcamp.com/), she had a unique challenge: Booth Boss Bootcamp was a brand-new training program with very little existing online presence. We weren’t simply redesigning a website. We needed to establish the brand, clarify the messaging, build credibility, and create a strong foundation for both traditional SEO and the rapidly changing world of AI search.Lori took the time to really learn my business. She listened to my feedback, understood my audience, asked the right questions, and brought strategy and ideas to the table rather than simply waiting for me to tell her what to do. She helped take 30 years of trade show experience out of my head and turn it into a professional online presence that clearly communicates who we help, what we teach, and why Booth Boss Bootcamp is different.The website launched in July, and what has happened since then has been incredibly exciting.Because of the SEO and AEO strategy Lori implemented behind the scenes, Booth Boss Bootcamp is already showing up in AI-generated answers and recommendations. I’m seeing the brand appear in Google AI Overviews, Gemini, ChatGPT, and other AI search results for relevant trade show training queries.One of the reports I’m now tracking even shows Booth Boss Bootcamp with 50% share of voice alongside EXHIBITOR, an established name in the trade show industry. For a new training brand that had almost no digital footprint before Lori rebuilt the site, that is pretty darn exciting.And this is exactly why I hired Lori. She understands that building a website today isn’t just about making it look good. It needs to be structured so Google understands it, AI understands it, and most importantly, potential customers understand it.Lori didn’t just give Booth Boss Bootcamp a new website. She helped give the brand a digital footprint, credibility, and a foundation for being discovered in the new world of AI search.We’re still early in the journey, but seeing this kind of traction only a few months after launch tells me we built the right foundation. I’m incredibly excited to see where it goes from here.If you’re looking for someone who combines website strategy, SEO, AEO, messaging, and the ability to actually understand your business, I highly recommend Lori Osborne and Biz Bolster.