Lanello
2024-11-27T20:43:18.289Z
I started my journey with Lanello on 07/02/2024 when Robin called me out of the blue. Usually, I ignore sales calls, but Robin was different. He genuinely wanted to help us achieve our goals, not just make a sale. Our first conversation lasted an hour; it felt like reconnecting with an old friend. We talked about my business, my struggles, and what I wanted to achieve. By the end of that call, I knew I could trust him. He followed up immediately, and we set up more time to talk.
The first thing Robin addressed was our website. He noted it looked a bit dated and suggested creating a new landing page to boost traffic. I shared our terrible numbers: 20 visits and 3 bookings per month. Robin assured me he could do much better. After creating a new landing page, we saw immediate results. In just a month, it was on the first page of Google, and our traffic increased by 300%. From 3 bookings a month, we were now seeing substantial improvement. I couldn't believe how fast things turned around.
After that, Robin and I had a candid conversation about our long-term goals. I told him about our reliance on platforms like Angi Ads, Yelp, and Thumbtack. We were spending thousands monthly, fighting for leads and barely breaking even. I wanted to bring everything in-house and cut our ad spend, but I didn't think it was possible. Robin took this challenge head-on. We set a modest budget of $1000 a month, and I told him if he could make our ROI profitable, we'd be clients for life. BELIEVE ME WHEN I TELL YOU HE DELIVERED!
Once we launched Google Ads, Robin was upfront and honest. He told me it would take at least 3 months before we started seeing significant results, but he was determined. He stayed on top of every detail, obsessively tracking our metrics and conversion rates. We messaged daily, discussing the leads we were receiving. He was relentless about filtering out all the bad leads and making sure only serious customers were coming through. After the first month, we were regularly receiving two calls a day. To put that in perspective, we went from receiving about 3 leads a month through our website to receiving 60 leads a month. That's a 20x increase in lead flow, and I could hardly believe it.
With our lead flow sorted, Robin shifted his focus to profitability. He asked me to put together a list of our most profitable jobs, and that became the target of our ad campaigns. Robin's strategy was laser-focused on what mattered most—getting high-value clients. Month over month, we saw a significant increase in job conversions and a decrease in cost per click. In September, our first month of Google Ads, we closed 3 jobs for a total of $1,127, which was enough to make the ads pay for themselves. In October, we doubled our numbers and closed 6 jobs worth $1,420. For November, we're not done yet, but we're forecasted to double again.
Robin has been more than just a marketer. He’s been a partner, committed to our success at every step of the way. His genuine interest in our business and relentless drive have made all the difference. Every time I had doubts, he was there to offer solutions, not just promises. He made sure we were moving forward, adjusting strategies as needed, and keeping our goals in sight.
The Lanello team and Robin have exceeded my expectations time and time again. We have a few more projects in the pipeline, and I am genuinely excited to see what they can achieve for us. If you’re on the fence and wondering if you should make the investment, I highly recommend you go for it. These people are not just service providers—they’re partners who truly care about taking your business to new heights.