The Efficient Penguin Co.
2026-08-09T21:59:25.350Z
I recently worked with Hayley on my business funnel, and I can honestly say the experience gave me far more than I expected.I already had a successful business, a range of services and lots of ideas, but they existed as separate pieces. Working with Hayley helped me step back and see the complete journey through my business — from the first time somebody discovers me, through the free resources I offer, to my website services, Visibility Checks, Strategy Sessions, ongoing support and even the support clients receive after their website launches.What started as looking at a funnel ended up changing the way I looked at my whole business.Hayley has an incredible ability to investigate what is already there, ask the right questions and then help you see the connections and opportunities that you simply can't see when you're inside your own business every day.The session itself was incredibly focused, but what impressed me just as much was the work around it. Hayley provided a clear written strategy and action list, before-and-after maps of my business ecosystem and a recording of our session, which meant I didn't leave with lots of exciting ideas that would eventually be forgotten — I had something practical that I could actually implement.And implement it I did!The work we did together resulted in a new homepage, new free resources for small businesses, clearer pathways between my services and a much more intentional customer journey. Even my post-website support now forms part of that bigger picture.The biggest compliment I can give Hayley is that she didn't try to turn my business into something different. She helped me understand what I had already built and showed me how to connect it properly.If you're considering working with Hayley on your funnel or business strategy, I would absolutely recommend her. The impact went considerably further than the session itself.